Turn Ad Spend Into Measurable Growth.
Paid advertising should never be a lottery. We engineer data-driven paid advertising campaigns across Google and Meta (Facebook & Instagram) anchored in clear conversion tracking, compelling creative messaging, and continuous optimization.
Who this service is for.
Designed for teams, founders, and businesses that require production-grade engineering, fast execution, and zero bloated templates.
Businesses ready to scale beyond organic word-of-mouth with predictable paid acquisition.
B2B and service companies needing qualified inbound phone calls, WhatsApp leads, and form inquiries.
E-commerce stores wanting profitable return on ad spend through targeted shopping and retargeting ads.
Specific bottlenecks we solve.
How PG Labs replaces common agency friction, technical debt, and fragile setups with disciplined software architecture.
Burning ad budget on broad keywords that attract clicks but zero paying customers.
High-intent search keyword selection with negative keyword lists and tight match-type controls.
Not knowing which ad campaigns or creatives actually generated real revenue.
End-to-end conversion tracking using Google Tag Manager, GA4, Meta Conversions API, and offline lead tracking.
Sending expensive paid traffic to slow, generic homepages that don't convert.
Dedicated high-converting landing page recommendations with clear, single-goal call-to-actions.
What PG Labs provides.
- Google Ads campaign setup (Search, Performance Max, YouTube, Display, Remarketing).
- Meta Ads management (Facebook & Instagram feed, stories, reels, lead forms).
- Ad creative design, visual graphics, and persuasive direct-response ad copy.
- Google Tag Manager (GTM) container setup with server-side / pixel event tracking.
- Weekly budget management, bid optimization, and transparent performance reporting.
Exact project deliverables.
Core Technologies & Platform Ecosystem
How we deliver performance marketing.
A focused workflow tailored specifically to the deliverables and milestones of this engagement.
Strategy & Offer Audit
We analyze your margins, target cost per acquisition (CPA), customer avatar, and competitive positioning.
Tracking & Technical Foundation
We configure GTM tags, verify conversion pixels, and test test triggers before spending a single rupee on ads.
Creative Production & Campaign Setup
We write persuasive ad copy, design visual creatives, and build targeted campaign structures.
Launch, Measure & Continuous Optimization
We monitor lead quality daily, pause underperforming variants, scale winning ad sets, and report findings transparently.
OUR COMMITMENT TO TRANSPARENCY
Advertising performance depends on market product-market fit, pricing, offer attractiveness, and ad budget. We do not make unsupported promises of guaranteed ROAS or revenue. We use disciplined testing to find profitable acquisition channels.
Performance Marketing FAQs
What is the recommended minimum ad budget to start?
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We recommend a minimum monthly media budget of ₹15,000 to ₹30,000 paid directly to the ad platforms (Google/Meta) to allow algorithmic machine learning to gather sufficient statistical conversion data.
Do you provide the graphic creatives and ad copy?
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Yes, our team creates the ad visuals, banners, carousel images, and persuasive copywriting variations tailored to each platform format.
Who owns the advertising accounts?
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You own all ad accounts directly. We work as managers inside your Google Ads and Meta Business Manager accounts so you maintain complete ownership of all data and billing.
Related services to pair with performance marketing
Turn Ad Spend Into Measurable Growth.
Scale customer acquisition with disciplined paid ads.